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Visual Identity
Tell Tool
January - April 2025
As part of a collaboration with the University of Michigan School of Nursing, I got to work with clients to reimagine the visual identity for the TELL Tool, a communication and learning resource for healthcare workers and parents. A key focus was balancing the tool’s scientific foundation with warmth and approachability. A notable part of the project was designing a custom typeface to further unify and personalize the brand system.
Spazio Graphics
October 2024 - Current
This client project was completed during my time as a freelance designer for Spazio Graphics. I designed marketing materials for BowHouse products based on image requests. Starting with flat bag, box, and cartridge designs provided by the client, I photoshopped these designs onto realistic product mockups. I also designed custom backgrounds to complement and extend the package design, ensuring they aligned with the overall aesthetic.
Nexus at UMich
February 2023 - Current
This is a client project where I worked as a designer for Nexus (Engineering School at the University of Michigan). I designed each image based on an image request form. Initially, it was challenging to adhere to the strict constraints of colors, fonts, etc. Now, I find it exciting to create new and different designs while also staying connected to the school’s brand.
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ECOCO
June - July 2024
While studying abroad in Copenhagen, I attended a Graphic Design Studio where I developed a visual identity for THIC (This Isn’t Chocolate), a sustainable chocolate alternative made from spent grain. Targeting people in their 20s and 30s, the final identity is bold and distinct, standing out from typical café aesthetics. The result, "ECOCO," highlights the brand's environmental impact and delicious taste.
LWTech Hot Topics
September 2021 - June 2022
As Designer Lead at Lake Washington Institute of Technology, I created designs every week (called Hot Topics) to go up on our school’s Instagram accounts (@lwtechrise or @lwtechstudents). I received a document with information and had freedom over most design elements.
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TanviBytes Blog
September 2020 - August 2023
During COVID, I started a blog on WordPress to connect with others, and three years later, I still love posting. Beyond sharing my passions for jewelry making and cooking, I enjoy designing unique thumbnails for each post. Sometimes, I even create themed designs, like my "Ear-resistable Earrings" series.
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