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Visual Identity
Back-to-School Espresso
July 2025
This project was completed during my internship with PepsiCo. It was created in collaboration with a marketing intern, who wrote the creative brief. The goal was to get Gen Z to choose Starbucks Espresso & Cream for their busy, hectic back-to-school season by showing that Starbucks is there to support their non-stop schedules--- from early mornings to late nights. The goal is to capture what the messy moments feel like and position Starbucks as the supportive boost.
PepsiCo: Off the Clock
June - August 2025
As part of our summer internship with PepsiCo, we were tasked with creating a new visual identity for a Bubly x Cheetos New Year’s Eve influencer event. The brief called for a concept that tapped into Gen Z’s craving for playful yet elevated experiences—deepening emotional connection, cultural relevance, and brand distinctiveness.
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PepsiCo: Doritos X PLC
January - March 2025
As part of a collaboration course between PepsiCo (Doritos) and Pensole Lewis College, I designed a bold, Gen Z–focused packaging concept for Doritos Nacho Cheese. Guided by four mentors from PepsiCo, I developed the project over several weeks, receiving ongoing feedback and industry insights. A key focus of the project was striking the right balance between honoring practical brand guidelines and intentionally pushing the boundaries of the brief and being bold.
Tell Tool
January - April 2025
As part of a collaboration with the University of Michigan School of Nursing, I got to work with clients to reimagine the visual identity for the TELL Tool, a communication and learning resource for healthcare workers and parents. A key focus was balancing the tool’s scientific foundation with warmth and approachability. A notable part of the project was designing a custom typeface to further unify and personalize the brand system.
ECOCO
June - July 2024
While studying abroad in Copenhagen, I attended a Graphic Design Studio where I developed a visual identity for THIC (This Isn’t Chocolate), a sustainable chocolate alternative made from spent grain. Targeting people in their 20s and 30s, the final identity is bold and distinct, standing out from typical café aesthetics. The result, "ECOCO," highlights the brand's environmental impact and delicious taste.
Nexus at UMich
February 2023 - Current
This is a client project where I worked as a designer for Nexus (Engineering School at the University of Michigan). I designed each image based on an image request form. Initially, it was challenging to adhere to the strict constraints of colors, fonts, etc. Now, I find it exciting to create new and different designs while also staying connected to the school’s brand.
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Spazio Graphics
October 2024 - Current
This client project was completed during my time as a freelance designer for Spazio Graphics. I designed marketing materials for BowHouse products based on image requests. Starting with flat bag, box, and cartridge designs provided by the client, I photoshopped these designs onto realistic product mockups. I also designed custom backgrounds to complement and extend the package design, ensuring they aligned with the overall aesthetic.
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