Back-to-School Espresso
July 2025
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Express
This project was completed during my internship with PepsiCo. It was created in collaboration with a marketing intern, who wrote the creative brief. The goal was to get Gen Z to choose Starbucks Espresso & Cream for their busy, hectic back-to-school season by showing that Starbucks is there to support their non-stop schedules--- from early mornings to late nights. The goal is to capture what the messy moments feel like and position Starbucks as the supportive boost.
For this project, there were multiple rounds of collaboration with the marketing side, incorporating their feedback to refine and enhance the designs. Through this iterative process, we not only made strategic revisions to the visuals but also revisited and refined the original brief to better align with project goals.
