Tell Tool
January - April 2025
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
As part of a collaboration with the University of Michigan School of Nursing, I got to work with clients to reimagine the visual identity for the TELL Tool, a communication and learning resource for healthcare workers and parents. The new 360 identity features bold colors, modern patterns, and organic forms inspired by DNA structures. A key focus was balancing the tool’s scientific foundation with warmth and approachability. A notable part of the project was designing a custom typeface to further unify and personalize the brand system.
For this project, I shared my concept development, moodboard, initial sketches, and digital iterations, along with the geometry and rationale behind the final design. These materials were part of an ongoing presentation to the creators of Tell Tool, keeping them involved throughout the design process.